I'll add a 3rd item to the things that are inescapable, that being design.
The acronym is C.R.A.P. (Contrast, Repetition, Alignment, and Proximity) and it is not intuitive. Even people with natural ability in design have to learn and remind themselves to stay within these principles.
I can help you with your Website, your business/post cards, or your social media presence.
My designs help to build honesty, simplicity, and friendliness in your brand.